Electric Kiwi Review - Prices, Discounts, Deals, Tariffs and Fees
Our guide explains Electric Kiwi's pricing, bonuses, contracts, pros and cons and must-know facts, and how it compares to other power companies for residents of Auckland, Hamilton, Wellington, Christchurch and Dunedin.
Updated 25 July 2025
Electric Kiwi in a Nutshell
Our review: To help you understand how Electric Kiwi works and the pros and cons of their services, our guide covers:
- Electric Kiwi (Energy Collective Limited) is one of New Zealand’s only independent electricity retailers and is majority-owned by private investors from the UK, the kiwi founders and its staff .
- Although Electric Kiwi does not have its own generation plants, it has grown its customer base to over 60,000, representing around 4% of the total retail electricity market.
- Electric Kiwi requires that customers have a Smart Meter installed. You can further verify if Electric Kiwi provides service to your home by entering your address on their website.
- Two out of three of Electric Kiwi’s plans have time-of-use pricing, which means there are different rates for energy used during peak or off-peak times
- Plans and Pricing: Electric Kiwi offers three core plans: the Everyday Plan (a conventional open-term contract with flat prices and no disconnection fees), the MoveMaster Plan (a time of use plan with very low rates during off-peak times (great if you own an EV) and high solar buyback rate if you have solar); and the Go250 (a pay in advance plan with sharp rates and free energy on Sundays for the first year when you "pinky promise" to stay for a year.
- All Electric Kiwi plans are available for both, standard and low users. Also, every plan enjoys the Hour of Power, a benefit providing a free off-peak power hour every day. The off-peak time slots are between 9am-5pm and 9pm-7am every day, and customers can change their timeslot at any time.
- Electric Kiwi offers a choice of plans - our research shows the comparison of their plans against the rest of the market
Our review: To help you understand how Electric Kiwi works and the pros and cons of their services, our guide covers:
1. Electric Kiwi Prices
- Visit our analysis of Auckland, Hamilton, Wellington, Christchurch and Dunedin pricing to see where Electric Kiwi's rank compared to other options in the market. Please note exact prices depend on where you live in New Zealand, your meter setup and your particular power needs.
- Compare Electric Kiwi prices with the rest of the market here.
How green is Electric Kiwi?
Electric Kiwi does not own or operate power generation plants (as Genesis Energy or Contact Energy do), it is focused on using technology to maximise its customers' consumption efficiency. In that sense, Electric Kiwi is arguably one of the greenest electricity retailers in New Zealand.
In 2024, Electric Kiwi moved all their residential plans to time-of-use pricing, giving customers access to lower electricity rates during off-peak hours. They have since introduced a flat plan (Everyday, launched in June 2025), but two out of three of their plans involve cheaper offpeak pricing. Shifting energy usage to off-peak times often aligns with periods of higher renewable energy generation, so customers can help the environment whilst lowering their power bills. Aside from generating your own renewable energy, such as solar, Electric Kiwi believes that reducing peak consumption is the best thing kiwis can do to help the environment.
They also offer the ‘Green Meter’, a digital tool that helps customers to understand the predicted CO2 emissions of electricity supply at any given time, so they can be conscious of their electricity emissions.
As a background, the technology platform developed by Electric Kiwi allows it to 'read' the energy consumption of each customer every 30 minutes. The technology allows Electric Kiwi to calculate, with a high degree of precision, the estimated consumption for the next half hour. With this information, Electric Kiwi buys the necessary energy in the wholesale market. The savings resulting from this complex operation are then transferred to Electric Kiwi customers in their monthly bill.
Electric Kiwi also offers some of the most advanced hot water control options for customers that have the right metering configuration. They currently have 5000 active customers with hot water control, which allows users to pick different modes to avoid heating water in peak times, and to schedule times where they are out of town.
In 2024, Electric Kiwi moved all their residential plans to time-of-use pricing, giving customers access to lower electricity rates during off-peak hours. They have since introduced a flat plan (Everyday, launched in June 2025), but two out of three of their plans involve cheaper offpeak pricing. Shifting energy usage to off-peak times often aligns with periods of higher renewable energy generation, so customers can help the environment whilst lowering their power bills. Aside from generating your own renewable energy, such as solar, Electric Kiwi believes that reducing peak consumption is the best thing kiwis can do to help the environment.
They also offer the ‘Green Meter’, a digital tool that helps customers to understand the predicted CO2 emissions of electricity supply at any given time, so they can be conscious of their electricity emissions.
As a background, the technology platform developed by Electric Kiwi allows it to 'read' the energy consumption of each customer every 30 minutes. The technology allows Electric Kiwi to calculate, with a high degree of precision, the estimated consumption for the next half hour. With this information, Electric Kiwi buys the necessary energy in the wholesale market. The savings resulting from this complex operation are then transferred to Electric Kiwi customers in their monthly bill.
Electric Kiwi also offers some of the most advanced hot water control options for customers that have the right metering configuration. They currently have 5000 active customers with hot water control, which allows users to pick different modes to avoid heating water in peak times, and to schedule times where they are out of town.
2. Electric Kiwi Plans - "Everyday" vs "MoveMaster" vs "Go250"
Electric Kiwi currently offers three residential plans, the Everyday Plan and the MoveMaster Plan are time-of use plans, and the Go250 is a plan with flat energy prices and is paid in advance. Each of these plans is available for both standard and low users and we cover them in more detail below:
Everyday Plan Review
- Electric Kiwi's Kiwi Plan is better suited for households that prefer an open-term hassle-free contract, with no commitments and no higher rates at peak times.
- The Everyday Plan has one flat rate that applies at all times of the day
- There is no minimum contract term or no disconnection fees
The Pros:
- All plans offer a free Hour of Power every day
- Open-term contract, no strings attached, no early termination fees
- Kiwi Central App. An innovative application that allows you to update your free Hour of Power, view insights on your power usage, contact Electric Kiwi's live service, get bill alerts, view bills, and more.
Cons:
- Same rate througout the day, no possibility to save money by running big appliances at night.
MoveMaster Plan Review
- This plan is suited to people who can move most of their usage to off peak times and benefit from lower rates or from selling solar energy back.
In addition to peak times and off peak times, this plan also has “shoulder off peak times” times that are less expensive than peak times but more expensive than night off-peak times. - The times are defined as follows: Peak time slots are between 7am-9am and 5pm-9pm on weekdays, Off-peak shoulder is between 9am-5pm and 9pm-11pm on weekdays, and between 7am-11pm on weekends, off-peak night rates (half the price of peak times) run from 11pm to 7am.
- This plan also features time of use solar rates (higher rate at peak than off-peak times), so customers will batteries could benefit by exporting at peak times
- Electric kiwi offers helpful tips on how to shift usage to off peak times.
The Pros:
- Energy is charged on a clearly defined price structure, if you are able to run your appliances at cheaper times you can make considerable savings
- High solar energy buyback rate
- Great if you own an EV as it offers half price overnight power
- Electric Kiwi Hour of Power. Choose a free hour of energy during shoulder off-peak or night time off-peak times. Tips on how to use your free hour of power are outlined here.
- Kiwi Central App. An innovative application that allows you to update your free Hour of Power, view insights on your power usage, contact Electric Kiwi's live service, get bill alerts, view bills, and more.
Cons:
- This plan is only available in homes with a smart meter
Go250 Plan Review
- This plan is suited to people who are comfortable to pay $250 in advance (when a customers balance reaches $0 then will then automatically add another $250 to their account) are are also willing to "Pinky Promise" that they will stay a year with this plan.
- The plan has peak and off-peak rates
- The times are defined as follows: peak time is 7am to 9am and 5pm to 9pm, off-peak times are between 9am to 5 pm and 9pm to 7am
- Electric kiwi offers helpful tips on how to shift usage to off peak times.
The Pros:
- Energy is charged on a clearly defined price structure, if you are able to run your appliances at cheaper times you can make considerable savings
- High solar energy buyback rate
- Great if you own an EV as it offers lower prices overnight
- Electric Kiwi Hour of Power. Choose a free hour of energy during shoulder off-peak or night time off-peak times. Tips on how to use your free hour of power are outlined here.
- Kiwi Central App. An innovative application that allows you to update your free Hour of Power, view insights on your power usage, contact Electric Kiwi's live service, get bill alerts, view bills, and more.
Cons:
- Not all users will want to pay $250 in advance
- You are asked to promise to stay a year (although its only your word, there is no monetary consequence if you do leave early)
- This plan is only available in homes with a smart meter
3. Electric Kiwi Conclusion - Kiwi Plan vs MoveMaster vs Go250
To determine which plan best suits your needs, you’ll need to consider the following:
- Total energy consumption (kWh) per year: Electric Kiwi plans are uncomplicated. Your bill has three components, the fixed daily charge, your peak usage and your off-peak usage. The MoveMaster Plan offers the lowest rates during off peak times, with half price overnight power and their very attractive solar energy buyback option.The Everyday plan has flat rates, meaning you won't save money by using appliances at time of low demand. The Go250 plan has different rates for peak and off peak times, but you have to pay in advance.
- Flexibility and convenience: Our view is simple - all Electric Kiwi plans are quite flexible. Apart from the power rates, the differentiating factor is the type of plan. The Everyday plan is the simplest plan (with flat rates all day), the Go250 plan is still flexible but you have to "pinky promise" to stay for a year (although there are no penalties for breaking that promise). Electric Kiwi won't tie you in with any contracts, sign-up fees, break fees or notice periods on any of their plans.
- Additional benefits: While all plans share most of the benefits, the MoveMaster plan has the lowest off-peak charges and can be very attractive to users who can shift some of their usage to off-peak times such as customers who own an EV or swimming pool/spa.
4. Electric Kiwi Frequently Asked Questions
To help you decide if Electric Kiwi is right for your home, we've published a number of frequently asked questions.
What does Electric Kiwi cost per month, and is it the cheapest?
What you pay depends on where you live, how much energy you use and what plan you're on. Our electricity comparison guide has more information about estimated costs and how it compares to other companies.
Is Electric Kiwi available at my address?
Most likely - you'll need to type in your address to see if you're covered. Electric Kiwi requires that customers have a Smart Meter installed.
What does a Electric Kiwi bill look like, and how do I pay?
Electric Kiwi provides a very thorough FAQs section; their Billing section covers the payment options they accept and many other topics.
Does Electric Kiwi use renewable sources of electricity?
Electric Kiwi does not operate or own power generating plants, instead, it buys the necessary electric power in the NZ wholesale market according to the demand of its customers.
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