Ethical Investing - The Definitive 2025 New Zealand Guide
Our guide outlines what ethical investing means and explains responsible investing vs impact investing, lists questions to ask before making an ethical investment, and lists ethical investment options in New Zealand: KiwiSaver, managed funds, Exchange-Traded Funds (ETFs) and individual shares.
Updated 19 October 2025
Ethical investing is beginning to gain popularity among some New Zealand investors, but misunderstandings remain as to what ‘ethical’ means. A select few KiwiSaver schemes, managed funds and Exchange-Traded Funds (ETFs) promote their ethical nature, but the term can be subjective without definition.
To help explain what ethical investing is and what options are available, our guide covers:
To help explain what ethical investing is and what options are available, our guide covers:
- Defining 'Ethical investing' (responsible investing and impact investing)
- How can I invest ethically?
- Building an ethical investment portfolio
- Four Ethical Investment Option (KiwiSaver, Managed Funds, Index Funds, Exchange Traded Funds and Individual Companies)
- Frequently Asked Questions
- Is my investment ethical, and how can I find out?
​Our Favourite Ethical Investment Options
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Wanting to know what our favourite ethical investment options for KiwiSaver, managed funds and ETFs are? Our editors list options below which may suit your needs and preferences.
Disclaimer: This list does not constitute financial advice, and the options listed below are included based on their comments to environmental, social, governance (ESG) issues and responsible investing. Our guide is journalistic in nature. There is no "best" ethical investment - this is simply an exercise to raise awareness on the different options available. Our aim for this guide is to simplify ethical investing decisions by making MoneyHub users aware of available options. Our Favourite Ethical Options:
If you're looking for more details on top-performing ESG investments, we suggest visiting our favourite ESG Funds guide. |
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Defining 'Ethical investing'
We take the view that ‘ethical’ investing (in general terms) has a broad definition. To give clarity, we define two of the many investing approaches that comprise ethical investing – responsible investing and impact investing.
1. 'Defining' Responsible Investing
The Responsible Investment Association of Australasia (RIAA) explains Responsible Investors as those who "understand that companies or assets won’t thrive whilst ignoring:
Per the RIAA, Responsible Investment is a process that takes into account “environmental, social, governance (ESG) and ethical issues into the investment process of research, analysis, selection and monitoring of investments”.
There is a broad array of methods that responsible investors use to manage these non-financial risks – from excluding companies involved in controversial industries to supporting the most sustainable companies, to a sharp focus on ESG risks, and using ownership to engage with companies.
The RIAA accepts that the responsible investment sector is diverse and uses many investment approaches and financial analysis techniques, explained further in their guidance. Their suggested investing approach includes Best-In-Class Screening, Corporate Engagement and Shareholder Action, ESG Integration, Impact Investing, Minimum-Standards (Norms-Based) Screening, Negative/Exclusionary Screening, Positive/Inclusionary Screening and Sustainability Themed Investing.
- Environmental issues (pollution, climate change, water and other resources scarcity),
- Social issues (local communities, employees, health and safety),
- Corporate governance issues (prudent management, business ethics, an experienced board of directors, appropriate executive pay) or Ethical issues”.
Per the RIAA, Responsible Investment is a process that takes into account “environmental, social, governance (ESG) and ethical issues into the investment process of research, analysis, selection and monitoring of investments”.
There is a broad array of methods that responsible investors use to manage these non-financial risks – from excluding companies involved in controversial industries to supporting the most sustainable companies, to a sharp focus on ESG risks, and using ownership to engage with companies.
The RIAA accepts that the responsible investment sector is diverse and uses many investment approaches and financial analysis techniques, explained further in their guidance. Their suggested investing approach includes Best-In-Class Screening, Corporate Engagement and Shareholder Action, ESG Integration, Impact Investing, Minimum-Standards (Norms-Based) Screening, Negative/Exclusionary Screening, Positive/Inclusionary Screening and Sustainability Themed Investing.
Environmental, Social and Governance (ESG) Risk Management
The UN Principles of Responsible Investment (UNPRI) are six investment principles for incorporating environmental, social and governance issues into investment practice. UNPRI is a continuation of responsible investment, focusing on ESG management as one of the strategies. Developed by the UN, the principles involve companies:
The PRI directly influence everyday ethical investing, and the importance of fund managers incorporating ESG factors into their investment process is now widely accepted. PRI’s members now manage $110 trillion of funds under management. Investors expect their investment managers to include ESG factors within their funds and investment strategies per this article. Accompanying this trend are law changes in some countries to require investment managers to report on responsible investment practices
- Incorporating ESG issues into investment analysis and decision-making processes,
- Becoming active owners and incorporating ESG issues into their ownership policies and practices.
- Seeking appropriate disclosure on ESG issues by the entities in which they invest.
- Promoting acceptance and implementation of the Principles within the investment industry.
- Working together to enhance the effectiveness in implementing the Principles.
- Reporting on their activities and progress towards implementing the Principles.
The PRI directly influence everyday ethical investing, and the importance of fund managers incorporating ESG factors into their investment process is now widely accepted. PRI’s members now manage $110 trillion of funds under management. Investors expect their investment managers to include ESG factors within their funds and investment strategies per this article. Accompanying this trend are law changes in some countries to require investment managers to report on responsible investment practices
2. Defining 'Impact Investing'
Impact investing is a related term that is reserved for investments that provide social and environmental benefits. The widely accepted definition is:
- “investments made with the intention to generate positive, measurable social and environmental impact alongside a financial return.”
- The key elements are intentionality in terms of business purpose, positive impacts, measurable impacts and impact coupled with financial returns.
- There is widespread interest around impact investing and rapid growth in investment capital, albeit from a low base. There are a number of international funds that have a credible track record of both impact and returns, such as the WHEB Sustainable Impact Fund.
- There are a number of companies that fit this definition in New Zealand, particularly start-ups and SMEs, operating in sectors like renewable energy, health care, affordable housing. There are now and several funds started in New Zealand for wholesale and professional investors, but there are not yet any impact KiwiSaver or investment funds available to the public.
Defining Ethical Investing Further
Need further clarification? We asked John Berry, CEO & Director of Pathfinder to define the different terms. His response is as followed:
Responsible Investing
Ethical Investing
Impact Investing
Need further clarification? We asked John Berry, CEO & Director of Pathfinder to define the different terms. His response is as followed:
Responsible Investing
- Means taking account of a wide range of risks, and not simply financial risks, when assessing the performance and outlook for a company. For example, environmental risks like climate change and a company's carbon emissions are really important for reviewing the long-term investment potential of a company.
- Other examples are how a company looks after its staff (good working conditions and valuing staff should mean higher engagement, productivity and profitability) and how deeply a company cares about the safety of products it sells (a company that stringently tests products for safety is at lower risk of lawsuits and reputational damage).
- Responsible investing is essentially assessing how non-financial risks impact a company and its potential future investment returns.
Ethical Investing
- Ethical investing is 'responsible investing' combined with a more values-based approach. This means wanting companies to 'do the right thing' and behave ethically not only because it may generate higher investment returns but also because it is better for our planet and people.
- This could include not wanting to invest in companies that test their products on animals, wanting to invest in renewable energy companies to mitigate climate change or wanting to invest in companies that value their local community. Research globally shows you can invest ethically and generate good returns.
Impact Investing
- Impact investing means investing for financial gain but also for a specifically measurable benefit to society or the environment.
- Common examples are investment healthcare, housing or education which provide a quantifiable outcome such as improved literacy levels, specific health outcomes in a community or number of homes provided to vulnerable families.
- Impact investing is a small but growing part of the investment landscape and will generally involve investment into private companies (meaning they are not listed on a stock exchange).
How can I invest ethically?
Ethical investing has grown from a niche interest to becoming a mainstream topic, with an increasing number of New Zealanders highly motivated to make financial decisions that fit in with their ethics.
Before, many KiwiSaver funds and fund managers invested in companies profiting from weapons, tobacco and gambling, or other businesses with little regard for climate change, equality and worker rights. Today, ethical investments are on people's radar in a much bigger way with providers fighting over this growing piece of the pie. But what is ethical and how do you know the difference between funds that are legitimately concerned with the environment versus those who just appear to be green?
ESG pioneer, Pathfinder Asset Management (who run the Pathfinder KiwiSaver scheme) is one of a handful that have staked a claim in this space.
Pathfinder has argued its case for ethical authenticity on the basis of positive screens for companies that pass its rigorous tests on environmental, social and governance. Booster has offered SRI funds since 2009 and has returned above-market results in this time. MAS' entire KiwiSaver scheme follows a responsible investing policy meaning every fund is covered.
Others, including non-profit index fund manager Simplicity, make the ethical claim on the basis of exclusions; that is they purge those nasty ‘sin stocks’ that you might typically associate with being unethical: tobacco, alcohol, weapons and adult entertainment for example.
If you’d like to invest but have some concern around where your money is going (and whether it indirectly supports behaviour and industries you disagree with), ethical investing offers a solution.
Know this: The United Nation Principles for Responsible Investing (UNPRI) promotes the idea that ethical investing supports businesses making a positive change and benefiting society as a whole. However, a fund manager may invest in companies they assess ‘ethical’, even if their products and services aren’t what you’d first associate with being ‘ethical’. For example, the Pathfinder KiwiSaver Growth fund has investments in wind, hydro and solar energy companies, as well as investments in Fisher & Paykel Healthcare, Spark, Pushpay and Nike.
Please see our favourite ESG Funds list for more details.
Before, many KiwiSaver funds and fund managers invested in companies profiting from weapons, tobacco and gambling, or other businesses with little regard for climate change, equality and worker rights. Today, ethical investments are on people's radar in a much bigger way with providers fighting over this growing piece of the pie. But what is ethical and how do you know the difference between funds that are legitimately concerned with the environment versus those who just appear to be green?
ESG pioneer, Pathfinder Asset Management (who run the Pathfinder KiwiSaver scheme) is one of a handful that have staked a claim in this space.
Pathfinder has argued its case for ethical authenticity on the basis of positive screens for companies that pass its rigorous tests on environmental, social and governance. Booster has offered SRI funds since 2009 and has returned above-market results in this time. MAS' entire KiwiSaver scheme follows a responsible investing policy meaning every fund is covered.
Others, including non-profit index fund manager Simplicity, make the ethical claim on the basis of exclusions; that is they purge those nasty ‘sin stocks’ that you might typically associate with being unethical: tobacco, alcohol, weapons and adult entertainment for example.
If you’d like to invest but have some concern around where your money is going (and whether it indirectly supports behaviour and industries you disagree with), ethical investing offers a solution.
Know this: The United Nation Principles for Responsible Investing (UNPRI) promotes the idea that ethical investing supports businesses making a positive change and benefiting society as a whole. However, a fund manager may invest in companies they assess ‘ethical’, even if their products and services aren’t what you’d first associate with being ‘ethical’. For example, the Pathfinder KiwiSaver Growth fund has investments in wind, hydro and solar energy companies, as well as investments in Fisher & Paykel Healthcare, Spark, Pushpay and Nike.
Please see our favourite ESG Funds list for more details.
Frequently Asked Questions
Ethical vs ESG vs sustainable vs socially responsible investing – what is the difference?
In a nutshell, not much. The general idea of creating investment opportunities that are positive for society is shared among all of the different variations of ethical investing. Whether the term is 'green investing', 'impact investing' or 'positive investing', all of these and more encompass the same idea. However, how the different ethical investment strategies achieve that goal varies.
Some strategies will tilt towards higher standards by including positive-impact investments (i.e. anything in renewable energy or zero-waste), whereas other strategies commit to excluding investments which are seen as having negative impact. Almost all funds use a combination of both approaches.
Some strategies will tilt towards higher standards by including positive-impact investments (i.e. anything in renewable energy or zero-waste), whereas other strategies commit to excluding investments which are seen as having negative impact. Almost all funds use a combination of both approaches.
What does the wide definition of ‘ethical’ mean for investing?
To invest in industries you’re comfortable with, it’s essential to understand the ethical fund’s methodology for selecting particular investments. By understanding it, you can be fully comfortable with where your money is going.
Do ethical investments make money?
No investment is guaranteed to make money, but the recent performance by New Zealand’s most ethically-focused funds suggests returns can beat traditional funds.
Commentary from Morningstar, a fund data reporting company, suggests that ethical investing can beat market returns. The performance of Pathfinder’s funds is a recent example of that. A wider review of the international evidence shows that responsible investment reduces risks, with returns that are, on average, as high or higher than comparable conventional funds.
Commentary from Morningstar, a fund data reporting company, suggests that ethical investing can beat market returns. The performance of Pathfinder’s funds is a recent example of that. A wider review of the international evidence shows that responsible investment reduces risks, with returns that are, on average, as high or higher than comparable conventional funds.
Are ethical investments safe?
No investment is ever safe, nor is your money guaranteed. However, there is a belief that ethical companies that care about the environment they operate in, have the highest behavioural standards and are generally thoughtful about their social, environmental and economic impact will, generally, function better financially. They are also less likely to be mismanaged or involved in scandals given the number of preventative policies in place.
There’s also some evidence to suggest that in times of economic turbulence, for example, the COVID-19 outbreak, ethical investment funds out-perform traditional managed funds. However, short-term results are no indicator of long-term profits, and ethical investing is too new a concept to have meaningful long-term performance data.
There’s also some evidence to suggest that in times of economic turbulence, for example, the COVID-19 outbreak, ethical investment funds out-perform traditional managed funds. However, short-term results are no indicator of long-term profits, and ethical investing is too new a concept to have meaningful long-term performance data.
Investing Ethically – What to Do to Build a Portfolio that Aligns with Your Beliefs
If you're ready to take the next step, our three-point list will help your decision-making process.
1. Decide your desired level of involvement upfront
2. Determine what is ethical to you, and invest based on that definition
3. Buy into ethical investments
- Most New Zealanders looking for ethical investments either select an ESG KiwiSaver fund, buy shares in ethical companies, ethical funds or ETFs, or do a combination of all the options.
- KiwiSaver schemes manage their investments without your involvement, meaning they offer long-term, hands-off investing where you have no involvement.
- ETFs and managed funds are similar, although you can sell your investments at any time.
- Selecting individual ethical companies to invest in has more risk as the exposure is concentrated, and you’ll need to diversify to protect your wealth creation.
2. Determine what is ethical to you, and invest based on that definition
- “Ethical investing” will mean something specific to you. Most ethical funds and ETFs would invest in Facebook, but you may disagree with its effect on society.
- Similarly, cosmetic companies may have robust environmental initiatives but still produce inorganic rubbish.
- Properly considering the industries you are comfortable with supporting will make it easier to know what investments you want to avoid.
3. Buy into ethical investments
- If you’re investing in any managed fund, Mindful Money specifies what type of companies make up the fund to help you make an informed decision.
Four Ethical Investment Options: KiwiSaver, Managed Funds, ETFs and Individual Companies
Our list of ethical options below outlines what's available in New Zealand and what you need to know about the risks.
Important: General Disclaimer
Important: General Disclaimer
- MoneyHub provides this guide for informational and journalistic purposes only and does not constitute personal financial advice, investment advice, or a recommendation to buy, sell, or hold any financial product, including KiwiSaver funds, investment funds or other investment options.
- The investments highlighted on MoneyHub are selected based on historical performance data, fees, structure, and/or general market observations. Past performance is not a guarantee of future results.
- Any opinions, preferences, or "favourite" designations reflect the editorial views of MoneyHub and are not guarantees of future performance. Past results are not indicative of future returns, and all investments carry inherent risks, including the potential for capital loss.
- MoneyHub is not a financial adviser under the Financial Markets Conduct Act 2013, and we are not regulated by the Financial Markets Authority (FMA) to provide personalised financial advice. Readers should seek independent advice from a qualified, licensed financial adviser or use official tools before making any investment decisions. We strongly recommend considering your personal circumstances, risk tolerance, and financial goals, and consulting a professional to assess suitability.
- The information in this guide is based on historical data and may become outdated as a result. We do not accept liability for any loss or damage (including consequential loss) arising from reliance on this content, errors, omissions, or changes in market conditions. While we strive for accuracy, market data and fund performance can fluctuate. We encourage regular review of official fund reports or consultation with providers to ensure accurate information.
- MoneyHub may have commercial arrangements with certain schemes or providers for general promotional purposes. However, investment selections are based on merit and editorial judgment, not payment. For the latest details, contact the relevant fund or investment provider directly.
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KiwiSaver and Managed FundsSome KiwiSaver schemes have recently launched dedicated ethical funds to cater to New Zealand’s growing interest in ESG investing. Recent performances from dedicated ESG scheme Pathfinder have also proven that ethical investments can out-perform the market. To learn about the details of a particular fund, you will need to look at each KiwiSaver scheme’s Product Disclosure Statement.
Our KiwiSaver reviews take you through the pros and cons of each scheme and specify the funds offered. Know this first: What matters when it comes to ethical investing is each fund’s holdings. This is the companies a fund invests in. New Zealand law specifies that the top ten holdings (by value) need to be disclosed. However, Sorted’s SmartInvestor tool lists each fund and the full holding. Fees: Ethical KiwiSaver funds charge fees, and both Pathfinder and Simplicity donate 20% and 15% of their fees to charity respectively. KiwiSaver Schemes with ethical funds: Fund Managers with ethical funds:
Please see our favourite ESG Funds list for more details. |
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Exchange-Traded Funds (ETFs)There are hundreds of ETFs that track companies that meet positive environmental, social and governance (ESG) characteristics, with most listed in the US. Hatch, Stake and Sharesies are the most popular platforms for New Zealanders to invest directly in the US markets. Three widely traded ethical ETFs include:
New Zealand ethical ETFs are available using Smartshares: All the below funds avoid investing in companies involved in controversial weapons, civilian firearms, nuclear weapons, thermal coal, nuclear power, tobacco, oil sands, companies that have failed UN Global Compact rulings.
Our Smartshares review has more details about how the platform works, their fees and investing options. Please see our favourite ESG Funds list for more details. |
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Individual Company Investments (via the sharemarket)MoneyHub is not a financial advisor, nor do we suggest any specific shares to invest in. To provide a list of ethically-friendly New Zealand companies, we used Sorted's Smart Investor tool to isolate the investment holdings of many leading ethical KiwiSaver and managed funds. We list a sample below:
Know this: Investing in individual shares is higher risk than a managed fund or ETF because you're less diversified. Our guide to investing in shares has more details and outlines the best platforms and tools for buying and selling individual shares. |
Is my investment ethical, and how can I find out?
We suggest using these resources:
- Smart Investor – This useful tool from Sorted publishes an Excel spreadsheet titled “full list of investments this fund holds” which lists the direct investments for each KiwiSaver and investment fund.
- Mindful Money – The Mindful Money website analyses both the direct investments and the indirect investments in funds, to get a full portfolio view, and then categorises companies according to issues that public surveys show are of concern to most New Zealanders.
