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Ipsos iSay Review

We reveal how much you can earn from working for Ipsos iSay's platform, who they're looking for and what's involved.
Updated 18 August 2024 

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What is Ipsos iSay?

Ipsos iSay is a survey-based program run by Ipsos, a global market research company based in France. Ipsos iSay centres around gathering consumer opinions through surveys. Participants share their views on various topics, contributing to market research used by businesses and organisations.

Is it safe?

Participating in Ipsos iSay involves sharing your opinions via surveys. The platform maintains privacy and data protection standards to handle personal information securely. While participating, your responses are used for market research purposes and are typically anonymised. This means nothing you submit will be marketed back to you, nor will any company contact you about your answers or be given your details. 

How do I Join Ipsos iSay?

Ipsos iSay is open to anyone who fits their demographic needs at a given time; it's popular in New Zealand and easy to sign up to. The sign-up process involves filling out a detailed questionnaire to determine your demographic profile, including age, gender, ethnicity, and shopping habits. The process is as follows:
  1. Initial registration: You'll need to enter your full name, email address, and birth date.
  2. Completing the detailed profile survey: Ipsos iSay then needs you to complete a comprehensive profile survey to provide detailed demographic information so that you can be assessed for suitable surveys. You'll need to be accurate, consistent and complete in all of your answers to make sure you are eligible for as many relevant surveys as possible. 
  3. Email verification: After submitting your profile survey, the next step is to verify your email. Once you're done, your account will be active.
  4. Ready to participate: Once your email is verified, your registration is complete. You are now set to begin participating in surveys, where you can start accumulating points through your contributions.

Does everybody get accepted?

Not everyone will be accepted, but most New Zealand-based applicants are, and further instructions are provided to complete your registration. Generally, Ipsos iSay is looking for specific categories of people but you may not match the kind of candidates they are looking for when you apply.

How does it work, and what are the minimum requirements?

Ipsos iSay only offers surveys. After joining, members receive survey invitations based on their demographic profile. These surveys cover various topics, from consumer products to social issues.
Minimum Requirements:
  1. Age: Participants must be at least 18 years old.
  2. Location: Membership is region-specific, and for Ipsos iSay NZ, participants must reside in New Zealand.
  3. Internet Access: A stable internet connection is required since surveys are accessed online.
  4. Device: A compatible device (computer, smartphone, or tablet) to access and complete surveys.

​Participation Process:
  • Once you sign up and meet the requirements, you'll receive survey invitations via email.
  • Each survey has a specified number of points for completion.
  • The frequency and type of surveys you receive depend on your demographic profile and the current research needs of Ipsos iSay - our research team is aware that it can be 1-2 weeks between surveys, so members will need to remain patience.

Is there anything else I need to know?

  1. Survey availability: The number of surveys you qualify for can vary. Based on your profile, not every survey sent to you may be suitable.
  2. Account activity: It's important to remain active and engage in surveys that you're invited to - inactivity will usually lead to fewer survey invitations.
  3. Privacy: Understand Ipsos iSay's privacy policy - your data is used for market research and will be anonymised for clients so there's no concern of a data leak or details and personal information being sold to third parties.
  4. Redemption threshold: A minimum number of points is typically required before you can redeem them for rewards.
  5. Time commitment: Surveys can vary in length, usually taking 5-10 minutes to up to 30 minutes. ​

What Do I Get? How Much Can I Earn with Ipsos iSay?

How much you earn depends on a few things:
  1. How you earn points: You earn points by completing surveys. On average, each survey takes about 10-30 minutes to complete. For every minute you spend on a survey, you earn 10 points. This estimate is based on Ipsos Isay’s standards.
  2. Value of points: Every 100 points you earn equals around $1 based on current gift card redemptions.
  3. Redemption options: You can redeem your points for various rewards. These include gift cards from:
  4. Gift card denominations: The gift cards are available in three denominations - $10, $20, and $50.
  5. Average earnings: Earnings can vary greatly among users. Some might earn only a few dollars a month, while others could earn more, depending on the number of surveys completed.
  6. Points to cash conversion: Ipsos iSay determines the rate at which points convert to cash or gift cards and can change this - but in our experience the points to gift card redemption rate has stayed the same for 5+ years.
  7. Time vs reward: It's crucial to balance the time spent on surveys against the rewards earned. Surveys that take longer or are more complex typically offer more points.​

Ipsos iSay - Pros and Cons

Pros:
  • Ipsos iSay is a part of the globally respected market research company Ipsos, a French company.
  • The platform is straightforward and focused on surveys which are sent to users regularly.
  • It offers a clear and transparent point system for rewards.
Cons:
  • The platform only offers surveys, so earning potential can fluctuate.
  • The selection of surveys is based on demographic fit, which might limit opportunities for some members.
  • Rewards accumulation can be slow; the availability of surveys drives this.
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